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Latin Street Annual Benefits Executive Summary

Account Development, clothing, printing, travel and accommodations, production, and pouring rights, with buy back programs at Park West and Excalibur nightclubs, and Chicago Theater at scheduled times of the year.

 
Lisa 'La Boriqua" teaching at Millenium Park

Pass-through Rights, available

First Right of Refusal and multiple-year sponsorships, available

Right to Marks, available

Naming Rights, available

Category Exclusivity Rights, available

On-site and Out of Home Signage 30 different 11’ X 15’ Clearchannel billboards in Latin/Hispanic neighborhoods in Chicago reaching 250,000 Chicagoans in 30 days

Radio- Univison – 1057 :60 ads (live and canned rights available) prime-time 5 p.m. to 12M and overnight 12M to 5 a.m. with tagging rights
available on 3 fm stations, and 1 am station reaching over 3 million Hispanic listeners.
WOJO-fm- Que Buena 105.1 fm
WPPN-fm - Pasion 106.7 fm
WVIV fm – La kalle 103.1 and 93.5 fm
WRTO am – La Tremenda 1200 am
95% Hispanic listening audience (specific listening audience demographics available upon request)

Performance Rights, 448 custom choreographed performances by Lisa La Boriqua and Mosaico, Latin Street’s dance performance troop, live bands and DJ’s and 60 performances of 2004 Grammy nominated performer Angel Melendez 6-piece band to full 21 piece orchestra available.

 
Nora at The Puerto Rico Hustle
& Salsa Festival 2007

Approved Mailings rights to 35,000 each mailing
Internet Survey Demographics:
70% female
70% ages 25-49, ( 72% 18-24 for Latin Rock Wednesdays)
77% college graduates
38% Hispanic
10% Latin
45% over 50K AHHI
51% Bi-lingual English and Spanish.

Email blast Rights - campaign, 21,000 per week for a total of 1,008,000 annually

On-site display, sampling and sales rights, 400 onsite display areas in three different nightclubs and studio locations at 69 different events throughout the year, 4’X 8’and 4’X 16’ reaching onsite, over 70,000 repeat attendees annually

Print Media-8 total ads (including multiple runs) in Hoy reaching 1.2 million readers and ads in the Reader reaching over 1 million readers each ad.

VIP Hospitality Rights-Private floors and bars and food service at concerts and special events available

Multiple Website banners and links on 11 different websites, and website pages. Main website gets 500,000 hits per month for a total of 60 million hits annually. 15,000 unique viewers per month for a total of 180,000 unique viewers annually

Survey Rights, available

Print Collateral Rights, over 5 million, annual, posters, signs, full-page ads, program books, banners and letters available.

Cable Television Rights-non-measurable but in all but far South suburbs on select yearly schedules (available upon request) throughout the year, Wednesdays 10-11 p.m. and Saturday nights 11p.m.-12M. In focus camera time available.

Speaking Rights, available at concerts and special events

Latin Street Past sponsors:

  1. McDonald's Hispanic Owner Operators Association
  2. Apple Vacations Americas Favorite Vacations Company
  3. Iberostar Hotel and Resorts
  4. Best Buy

Contact Tom Lincoln at Latin Street to learn more!

   
 
©2008 Latin Street Dancing. All rights reserved.
 
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Latin Street Dancing
540 N. La Salle St. Suite 500
Chicago, IL 60610
(312) 427-2572
 
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